Josh Lee James

I AM Accord is the first in a series of publications produced specifically for the auto-show industry circuit to introduce the heavily-refreshed 2016 Honda Accord and position it as the industry-leader it is.

With taglines such as, "I AM MATURE", "I AM V6 POWER", and "I AM CONNECTED", the I AM Accord mini-campaign introduced buyers to the changes made to the 2016.5 Honda Accord, including all-new features such as Honda Sensing, Apple CarPlay compatibility, dual 8-inch LCD displays, and an all-new Earth Dreams 3.5L V6 engine.

One of our key desires for the final book was that it not share assets and photos with any other Accord marketing collateral. As such, it was up to my copywriter and myself to oversee not only the design of the book but also five product photoshoots and all photographic post-production to ensure that we were producing the photography that best fit our final product.

The publication was distributed through fifteen high-profile North American auto shows.

For more information about the visuals on the 2016 Honda Industry Circuit HondaTron, CLICK HERE.

ROLE: Art Director / Lead Designer
CLIENT: The North American Honda Motor Company
SERVICES PROVIDED: Brochure design, photoshoot production, art direction & production

ADDITIONAL: Content in the preview above may have been redacted, omitted, may not be final, or may be out-of-date by direction of North American Honda Motor Company (Client). Client reserves the right to change, alter, or remove this preview at any time. This preview should NOT be relied upon as a source of official vehicle information.